Relentlessly focused on user needs.
Arsh Rai
Tell Me More

My Expertise

My expertise—developed through eagerness, experience, and university education.

Technical Communication

Technical Communication

Simplify complex information into everyday language
that end users can understand.

Corporate Communication

Marketing Communication

Create content that tell stories and build relationships.

Sustainability Communication

Sustainability Communication

Create your Sustainability Advantage—make an impact where it matters!

Tools I Use

Tools I use to engage audiences for a positive user experience







MadCap Flare








Adobe Captivate

Adobe Acrobat

MS Office Suite


Atlassian JIRA



PeopleSoft CRM



In the ever-chaning world of science and technology, I stay plugged-in to modern tools and technologies.

Technical Writing

I use a range of technical writing tools to develop content that meet the needs of a variety of audiences. Some of the tools I regularly use are MadCap Flare, FrameMaker, Acrobat, Microsoft Office Suite, Adobe Captivate, and Camtasia.

Marketing and Automation

To develop web-based and email communications I apply HTML, CSS, Bootstrap, and JavScript. I use Adobe Creative Suite to produce visually appealing marketing designs. I have used powerful marketing automation tool such as PeopleSoft CRM, Eloqua, and MailChimp to manage prospect database, and develop and implement digital marketing campaigns.

Use Experience Design

I have a deep interest in understanding the different ways users discover and process information. I use popular software tools to design illustrations, graphics, workflows, and manipulate images to simplify technical information and enhance users’ understanding of the material.


I believe every communications professional must possess basic coding skills to produce content for various platforms. I continuously educate and train myself in various coding and programming languages.

My Story

Arsh Rai

Arsh Rai

Technical Communicator | Marketing Specialist


I am a communications enthusiast who loves good design, technology, and digital lifestyle. I strive to create products and services that help people. I live by the principle that age is just a number and learning is never-ending. I love to inspire and be inspired.


Arsh Rai is a technical communicator and marketing specialist based in the diverse city of Toronto. He enjoys collaborating with technical and business teams to simplify complex subject matters for the end user. He writes and designs communication materials that are easy for users to follow. He has worked with established corporations as well as innovative startups. Arsh holds a Bachelor of Arts in Applied Economics and a Post-graduate Diploma in Marketing. He recently completed a graduate certificate from the highly-regarded Technical Communication program at Seneca College. He serves the Society for Technical Communication Toronto as the Communications Manager.

Fun Facts

I like to dabble in adjacent fields to deepen the understanding of my work. At present, I am exploring and learning about information architecture and user experience design.

I love reading and I read a wide selection of books. Here are two books I recommend to anyone interested in usability and quality writing: Don't Make Me Think: A Common Sense Approach to Web Usability by Steven Krug and Elements of Style by William Strunk Jr.

Contact Me

Whether you need to update your existing communication materials or

you need someone to research, design, and write new content—I can help.

To get things started just drop me an EMAIL!