Society for Technical Communication Toronto | Location: Canada | 02/2016 - Present
Position: Communications Manager
Managed all customer facing communications including web copy, email outreach, and print. Refined the organization's communication strategy, designed a new logo, and expanded the use of social media. Conferred with the President to develop user-centered technical marketing copy, which led to a 15% increase in member engagement. Researched and transitioned the organization to a new marketing automation tool that enhanced campaign management and provided better external-software integration capability.
STC Toronto is a professional association dedicated to the advancement of the field of technical communication in Toronto.
CaseWare International Inc. | Location: Canada | 01/2016 - 08/2016
Position: Technical Writer
Planned, wrote, and designed web help, release notes, interface copy, user guides, newsletters, and video tutorials for CaseWare Cloud accounting software. Conferred with the subject matter experts to establish technical specifications and determine subject material to be developed for publication. Assessed and migrated hundreds of support articles from Confluence to CaseWare Cloud storage, while ensuring documents were usable and easy to locate.
CaseWare provides accounting and auditing software used by domestic and global accounting firms.
Wirkn | Location: Canada | 12/2014 - 08/2015
Position: Marketing Activation Specialist
Organized focus group sessions and delivered product usability testing to gather user experience opinion. Proposed several important recommendations for usability improvements. Conferred with the management and sales team to write standard operating procedures (SOPs) for client onboarding and activation. Maximized new user acquisition by efficiently using Branch Metric to deploy mobile deep links and provided analytics report.
Wirkn is an innovative mobile app startup set on disrupting employment in the shift-based retail and hospitality industry through a mobile-first application.
Hilton Garden Inn Toronto Airport | Location: Canada | 11/2014 - 04/2015
Position: Sustainability Consultant
Designed training modules and led training sessions for a wide range of audiences including management, and business and operations team. Worked directly with the senior management to create a policy framework and developed standard operating procedures to support the hotel's ongoing sustainability management practices. Conducted sustainability assessment to identify resource waste that outlined a potential savings of $61000 per annum.
The Hilton Garden Inn Toronto Airport is the first Hilton Garden Inn hotel in Canada to earn LEED Certification for sustainable building design and construction.
GenSustain | Location: India | 02/2012 - 08/2014
Position: Marketing Manager
Managed the brand development and design, including establishing a clear value proposition and brand differentiation. Collaborated with the scientific team to design a corporate training program that became one of the most popular services offered by the company. Designed and developed corporate training services for target market. Trained several new staff members on the company product while providing feedback and support.
GenSustain is a sustainability consulting company that provides tailored services to various business sectors.
Instep | Location: New Zealand | 06/2008 - 08/2012
Position: Marketing Coordinator
Wrote audience-focused web content, SEO copy, e-communications, and print materials that enhanced brand awareness and increased sales inquiries. Delivered several integrated online marketing campaigns using Google Adwords and social media. Achieved over 1000 Facebook likes in the first two weeks after launching the page. Built relationships with media and industry partners; regularly wrote articles for publication in leading industry magazines and journals.
Instep is a New Zealand based carbon footprint monitoring company.